What a tricky question to be asked in an interview!

This is more than merely a test to see if you think on your feet.

Your definition of success reveals a multitude of unspoken values, and if you hadn’t previously taken the time to really consider your answer, you would probably struggle to articulate a reply without contradicting yourself or saying something disingenuous.

Success can be defined using various matrices, financial security, job title, reputation and many others, and the various objective definitions are in themselves, inspiring:


  • “… peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming,”. (John Wooden)
  • “… going from failure to failure without losing enthusiasm,” (Churchill)
  • “The more you’re actively and practically engaged, the more successful you will feel.” (Richard Branson)
  • “Success in life could be defined as the continued expansion of happiness and the progressive realization of worthy goals,” (Deepak Chopra)

However –  it’s impossible to get to the heart of what really defines success for the individual – a process which is entirely subjective. We’d love to know what you think – please tweet us @aldrich&co or email digby@aldrich.co.uk

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